SHARON, Wis., Feb. 3, 2025 — Exacto, LLC (“Exacto”), a full-service innovation partner in the agricultural, turf, and ornamental horticulture markets, is pleased to announce the appointment of Malin Westfall as Chief Commercial Officer, effective immediately.
Westfall’s appointment reflects Exacto’s commitment to driving commercial excellence as the company seeks to expand its market presence and advance its mission of improving resource efficiency in soil and water. He brings over 20 years of leadership experience in agriculture sales and marketing, with a proven track record of driving growth, building high-performing teams, and executing strategic initiatives.
Westfall has held senior leadership roles at industry-leading organizations – including Mosaic, ADAMA, BASF, Bayer, and Monsanto – where he has consistently demonstrated an ability to identify short-term growth opportunities while maintaining a focus on sustainable, long-term success. Westfall’s experience in building collaborative partnerships and establishing compelling value propositions will play a vital role as he works with Exacto’s leadership team to drive innovation and market leadership.
“Malin’s appointment comes at an exciting time for Exacto as we continue to grow and adapt to the evolving needs of our target industries,” said David Hollinrake, Chief Executive Officer of Exacto. “His experience in leading go-to-market strategies and capitalizing on new market opportunities will be instrumental in positioning Exacto for continued success. I am confident he will bring tremendous value to our organization, helping us strengthen our market position and deliver innovative solutions that empower growers around the world.”
As Chief Commercial Officer, Westfall will lead the evolution and execution of Exacto’s comprehensive commercialization strategy. This includes shaping and implementing commercial partnerships, exploring new market opportunities, and adapting to the dynamic agricultural and horticultural landscapes. Westfall will oversee the sales, marketing, and business development teams, ensuring alignment with Exacto’s strategic, financial, and operational goals.
“I am thrilled to be joining the talented team at Exacto during a pivotal time in the company’s journey,” said Westfall. “I believe Exacto’s focus on optimizing resource efficiency represents an incredible opportunity to address some of the most pressing challenges in agriculture. I look forward to working with the team to drive impactful results for our customers and partners.”
About Exacto®, LLC
Founded in 1981, Exacto is a leading private label supplier of solutions to the agricultural, turf, and ornamental horticulture markets, with over four decades of experience serving the agricultural industry. With a central focus on improving resource efficiency in soil and water, Exacto’s innovative solutions help producers maximize the effectiveness of their inputs throughout the growing season. As growers manage plant health through seed treatment, irrigation, fertilizer, and crop protection programs, Exacto’s solutions enhance delivery and reduce losses to off-target areas. Exacto’s impact across the agricultural supply chain drives positive environmental and economic outcomes for the entire value chain, both in the United States and globally. For more information, visit www.exactoinc.com or follow us on LinkedIn.
Media Contact:
Skylar Bator
sbator@exactoinc.com